下面是小编为大家整理的“互联网+”大学生创新创业大赛“互联网+”大学生创新创业大赛参赛项目商业计划书（完整）,供大家参考。
XX 大学 XX 学院
“互联网+”大学生创新创业大赛 参赛项目商业计划书
项目名称：
“路天法则”有限公司
项目组别：
高教主赛道- - 本科创意组
项目类型：
新工科类
项目负责人：
张扬
专
业：
铁道工程
电
话：
19984775
指导教师：
余
职称
助教
填表日期
2022
年
5
月
19
日
目录
第一章 项目介绍 ····························································································································· 1 1.1 项目背景····························································································································· 1 1.2 路基沉降测量方法和优缺点分析 ····················································································· 2 第二章 产品研发与改进 ················································································································· 7 2.1 产品概述····························································································································· 7 2.2 产品使用····························································································································· 8 2.3 产品改进····························································································································· 9 第三章 产品销售 ··························································································································· 10 3.1 产品销售模式 ·················································································································· 10 3.2 销售人员选用和销售骨干培养 ······················································································· 13 第四章 销售策略 ··························································································································· 15 4.1 产品策略··························································································································· 15 4.2 价格策略··························································································································· 15 4.3 渠道策略··························································································································· 15 4.4 促销策略··························································································································· 16 第五章 产品售后方案 ··················································································································· 17 5.1 售后服务··························································································································· 17 5.2 技术服务··························································································································· 17 5.3 技术培训··························································································································· 18 5.4 交货期承诺 ······················································································································· 18 第六章 财务分析 ··························································································································· 20 6.1 公司股本结构与规模 ······································································································· 20 6.2 融资方案··························································································································· 21 第七章 创业管理团队 ··················································································································· 22 7.1 团队介绍··························································································································· 22 7.2 组织结构分工 ··················································································································· 22 7.3 创业顾问··························································································································· 23 第八章 发展规划与展望 ··············································································································· 24 8.1 发展规划··························································································································· 24 8.2 未来展望··························································································································· 24 附件 1 ············································································································································· 25
1 第一章 项目介绍 1 11 .1 项目背景
近年来，随着国内经济快速增长，综合国力不断提高，对铁路的需求也随之不断增大。因此，国家持续加大对铁路行业尤其是对高速铁路的投资力度，铁路行业得到了快速发展且未来仍具有较大的增长潜力。我国铁路建设一直都是基础建设的重中之重，据有关机构统计，截止 2021 年，我国铁路里程高达 10 万公里，世界排名第 2，同时还在不断发展，预计 2050 年时全国铁路里程将超过 27 万公里，而高铁的里程则达到了 35000 公里，占全球总里程的 60%之多，综合来说算是名列前茅。中国铁路快速发展，而伴随铁路建设迅猛发展而来的，是对我国传统铁路设计、施工、检测等新的挑战。
随着社会的进步，经济的高速发展，人们需求水平也随之提高，追求更高速、更安全已成为未来铁路的一种发展趋势,但根据已建和在建高铁的反馈信息表明,路基沉降变形已是制约列车运行速度的重要因素。而高铁路基是高速铁路系统的重要基础结构，高速铁路路基又对沉降非常敏感,受抽取地下水、弃方堆填、深基坑开挖、周边环境变化等因素的影响,极易发生沉降病害，路基的沉降严重影响高铁运行的安全、速度。因此，在高速铁路实际施工作业的时候,必须做好路基沉降作业，以此来保证高铁平稳、安全运行，并且保障乘客的乘坐舒适与安全。
为保障铁路运行时的安全性，对路基状态的检测是十分重要的一环节，特别是施工期和竣工后都存在的路基沉降：施工期间路基沉降的观测决定着轨道铺设施工时间，如果控制不好，会影响工程进度、增加工程费用；竣工后运营期的不均匀沉降会导致轨道不平顺进而导致列车脱轨。表 1-1 列出了历史上一些因桥梁坍塌和脱轨造成的列车事故。而为减少后期运营期的养护维修费用和困难,使运营阶段路基的不均匀沉降趋近于零，需要施工人员对施工阶段观测数据的真实性,并对相关数据进行有效分析,从而做出准确的预测也就显得非常重要。从经济和安全两方面考虑，随着对路基沉降要求提高，需要对路基沉降进行多参数、高精度的长期观测，施工期的沉降观测可以为沉降预测提供精确地前期数据，指导选取有效的路基处理技术以控制沉降量；竣工后的沉降观测可以对即将形成路基病害
2 的路段进行及时、合理的维护。
表 表 1-1 几年间由于路基...